Milestone Sports, Ltd.

Milestone Sports, Ltd., is a wearable tech, data and brand loyalty company that is focused on connecting retailers and brands to consumers through its Wearable Marketing Platform. The company has developed a low cost sensor-based device that attaches to a shoe and provides users with relevant fitness and performance data while also facilitating direct marketing and enhancing brand loyalty. The company is located in Columbia, Maryland with an office in Tel Aviv, Israel.

Panacea Capital is a lead institutional investor.